AUSTIN, Texas — 05/28/2026 — RedRock 1868, a specialized Talent-as-a-Service provider for utilities, system integrators, and technology partners delivering complex transformation programs, is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Council – Southwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.
“WBENC certification is more than a designation — it is a validation of the expertise, resilience, and leadership that women bring to every industry, especially sectors like Utilities where women-owned businesses have historically been underrepresented”, said Deena Birdsong, CEO of RedRock 1868. “For RedRock 1868, this certification represents both credibility and opportunity. It opens doors to meaningful partnerships, strengthens trust with clients, and demonstrates that diverse suppliers are not just capable of competing in male-dominated spaces — we are helping lead them forward.”
The WBENC standard of certification implemented by the Women’s Business Council – Southwest is a meticulous process, including an in-depth review of the business and a site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women, and that the business has appropriate structure and strategic business planning and implementation in place.
By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs, which in turn empowers women as leaders and brings about a more diverse, balanced and sustainable economy.
WBENC Certification combined with professional development and engagement in the WBENC network provides unsurpassed opportunities year-round, both virtually and in-person, for women-owned businesses to grow and expand their business and innovation through events, programming and connections with major corporations and other WBEs.
To learn more about RedRock 1868, please visit https://www.redrock1868.com.
About RedRock 1868:
RedRock 1868 is a privately held company founded in 2024 specializing in Talent-as-a-Service focused exclusively on the Utilities sector and select enterprise platform ecosystems. RedRock 1868 enables utilities, system integrators, and technology partners to deliver complex transformation programs with curated, platform-certified professionals across Oracle Utilities, SAP, Salesforce, and Kraken enterprise platforms. Areas of expertise include CIS Replacement & Billing Modernization, Work & Asset Management, Field Services, Data Sciences, Program Management (PMO), and Quality Assurance. With flexible engagement models — from surge capacity and milestone acceleration to embedded long-term expertise — RedRock 1868 strengthens execution without compromising speed or quality. More than a staffing firm – RedRock 1868 is a scalable execution partner to make Utility transformation programs more predictable, scalable, and execution-focused.
About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 18,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500. Thousands of corporations representing America’s most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification. Through the Women Owned initiative, WBENC also is a leader in supporting consumer-oriented female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned. For more information, visit www.wbenc.org and www.buywomenowned.com.